Abstract
This study examines the evolving culture of performatives in online Filipino communities through the analysis of Korean drama series, particularly during the COVID-19 pandemic. The primary objectives include investigating cultural textual discourses in K-drama series, synthesizing the operations of film language within these discourses, examining K-drama-related performative acts in online Filipino communities, and analyzing the residents’ recognition and sense-making processes of K-drama discourses. The findings highlight recurring themes and film variants in K-dramas and the resident-informants’ lived experiences. Using the IPLC model and method design, value adding cultural technique cues and illustrative performative acts were generated in this scholarship.
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