Abstract
The diversity of human culture is fixed in its codes, that is, in models of relations, behavior and activities of people. Today, in the era of the fourth industrial revolution, one of the system-forming cultural codes - the hierarchical division of society into the elite and the masses is dramatically transformed. Understanding the new cultural realities in the transition of society to a new “digital” state is based on Alexei Leontyev’s theory of consciousness activity and the concept of “ideal” by Evald Ilyenkov. The methods of philosophical reflection analyze the change in the essential characteristics of the cultural subcode "elite - masses" when the conditions of society are changing. This cultural subcode itself is being transformed; a new “technological elite” is emerging based on nano-bio-info-cognitive technologies (NBIC-technologies). At the same time, and thanks to the same technologies and squeezing out the masses of people from the production process, more broadly, from the struggle for existence, the process of mass degradation and the reduction of thinking as a creative activity to stamps, while cliches and memorized patterns of movement are intensifying. Philosophical and culturalological understanding of the consequences of the technological revolution, the transformation of the cultural subcode "elite - masses" is an important area of research into the structure of the new type of social organization that is emerging in our lifetime.
Highlights
The concept of "cultural code" has become, thanks to Roland Barthes, one of the main tools of cultural analysis of society
Each person occupies a certain place in the system of society, and the more primitive a society is, the more severe and durable are the cultural restrictions that determine this place or cell
Under the conditions of such restrictions, the expulsion of a person from society means the breakdown of all social ties and the elimination of his hierarchical social status, that is, his “death” as a person and transformation into a slave or thing (“res”): So what is slavery? ...Slavery is the ultimate form of being ripped from one's context, and from all the social relationships that make one a human being
Summary
The concept of "cultural code" has become, thanks to Roland Barthes, one of the main tools of cultural analysis of society. In any era in any human society in the cultural code there can be a distinguished subcode hierarchical organization "elite - masses." This is the cultural code of governance, violence and submissioni, the most general structural principle of the organization of human society. No other systems such as rhizomes (Deleuze, and Guattari, 1976; Deleuze, and Guattari, 1980) or gentle systems (Manifesto, 2001) are capable of organizing people with greater efficiency to solve their tasks. Changing the content of the concept of the code "elite - mass" in the course of today's technological revolution is the main task of this article
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