Cultural Innovation Strategy In Public Service Organization: Study on The Audit Board of The Republic of Indonesia Training Center

Abstract

The demands of the times have made many public service organizations change to adapt to their environment. The demand for service excellence makes  organizational managers strive to make innovations, including innovation with an  organizational culture approach. This approach, according to Gareth Morgan (1986) discusses a process of formation of reality that allows humans to see and understand certain events, actions, objects, speech, or situations in different ways.The role of organizational culture appears to be very important in influencing the behavior of members of the organization in these two decades of globalization. Organizational culture is able to provide a sense of identity for the members of the organization and be a differentiator between one organization with other organizations. Thus, a shared perception given by a dominant culture will allow the organization to   direct its employees in the same direction. Therefore important for the organization to  ensure that the applied culture can be understood and manifested in real action in its  environment. This study aims to determine the strategy, implementation, and  evaluation of the diffusion of innovation from organizational culture conducted through internal communication within the public service organization that is The Audit Board of The Republic of Indonesia Training Center (Pusdiklat BPK RI). The  research method used a qualitative approach with post-positivist paradigm as well as the evaluative type of research. Data collection was done by an in-depth interview, observation, and document study. The results showed that the strategy and implementation of cultural innovation through internal communication applied by management resulted in a positive evaluation. However, the process of diffusion of innovation does not go smoothly because the nature of organizational culture is an abstraction, so that it takes a long time adjustment in the internalization process in the organization. In addition, there are different types of innovation adopters within public service organizations due to positioning and adopter function within the  organization.