Cultural Engagement and Interactive Communication: A Study on the Implementation of New Media on Museum’s Digital Interpretations

Abstract

Museology is undergoing a sea change in the digital era. Studying new technologies or pioneering experiments on digital art alone is far from enough for us to fully grasp such a revolutionary change. As a matter of fact, the influence of digital technology is so pervasive that it is extended over almost all aspects of the society and even leads to cultural reorientation. To the extend, we can see an accelerating trend towards creating works of art with digital media technology, an innovative tool that also occupies a crucial role in the maintenance, preservation, and display of art institutions’ collections. Against this background, this paper attempts not only to identify the latest development of this trend by case studies, but also to investigate how digital technology helps preserve and perpetuate traditional arts and crafts, so as to provide suggestions on reducing the preservation costs and increasing the perpetuation efficiency. In addition, by reference to the results of the case studies and the analysis of professionals’ experiences, this paper seeks to explore the possibilities of facilitating cultural exchange and interactive communication with digitalized display and innovative transformation. This paper concludes with reflections on some cultural issues concerning the application of digital media technology to museum collection display.