CULTURAL DISTORTION AND HARMONISATION ON INTERNATIONAL BUSINESS: THE PANACEA FOR SUCCESS

Abstract

The purpose of this paper was to study and unravel the implications of cultural distortion on businesses, gains and gradual harmonization of culture across national boundaries globally. Despite the national and political boundaries around the world, the activities involving cross-border operations have always persisted, but have had a dramatic growth since the Second World War. Successful business operations globally depend largely on the understanding of the cultural differences of countries which enormously have the tendencies of affecting the degree of business relationship. It is very obvious that every institution across nations of the world is deeply attached to societies with diverse cultures such as language difference, different tradition of trust, individualists and collectivists tendencies which globalization concept intends to harmonise and be accepted by the local market around the world. As a consequence, it is very imperative to strive for gradual harmonization of culture. This however implies making suitable changes on the differences among national norms, traditions, values, beliefs and rituals of different nations in order to achieve uniformity. KEY WORDS: Culture, Cultural Distortion, Cultural Harmonization, Globalization