Cultural Creativity in Design Exhibition – A Case Study of Emotional Effects Experienced by the Audience

Abstract

From the past few years, the public and the private sectors have been encouraging the development of culture and creative industries. Many departments of design and visual communication have their graduate exhibitions focused on the concept of culture and creativity. Among them, “Lost Memories” was awarded with the Golden Prize in the annual design exhibition for the new generation. The exhibition was held in Culture and Creative Expo organized by Taipei City Government and received many resonances. This study attempts to use the exhibited images from “Lost Memories” as the sample and via literature review, content analysis, survey-questionnaire and statistical analysis, the images and the corresponding and related theories will be induced and integrated for the subject analysis, which will eventually present an analytical framework of “exhibition content-audience experience.” This will explore the contribution of the curator towards the cultural exhibition and provide a further reference for future studies. As a result, it is discovered that the emotional effects experienced by the audience can produce a consistent effect after the book is published by the curator after the exhibition. Between the curator and the audience, the spirit has lasted through the content of the exhibited images. The content of the exhibited images in the cultural exhibition include the concepts of touching, adhere to the spirit, realistic, for which the curator expects the audience to appreciate and to value the traditional craftsmen of the images. A positive influence was achieved. In terms of “liking the overall images and recording of the images in the exhibition”, there is a positive effect over “this exhibition has made me experience the insistent spirit of craftsmen in the local industries.” This empirical study discovered that the emotional effects experienced by the audience have certainly a significant impact for the situational interpretations of the cultural themes.