Abstract
The externalization of American studies and the dynamics of their perception from the outside, in a western-centered globalized world, have led to multiple configurations of Americanism and to a particularization of its previously monolithical, mainly exceptionalist type of discourse. The focus on the reception space is essential in the communication of American culturemes, as the receiver shapes the message according to the cultural, historical and ideological data it is subjected to. The contemporary misperceptions of Americanism, reinforced by the challenges that capitalism is currently facing, are the present-day manifestations of a long history of misrepresentations mostly mediated by popular culture and the media.
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