Abstract
ABSTRACTThis study examined factors that influence the consumption of American television programmes among young Croatians, by conducting a paper and pencil survey (N = 487). The results indicate that young Croatians are avid consumers of American dramas and sitcoms, and that a set of cultural capital variables is a significant predictor of the consumption of American TV. Knowledge of English language, of US lifestyle, consumption of American movies and American press all had a significant unique contribution to the model.
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