Abstract

The cultural approach to determining the content of the educational process in higher education is an alternative to the ideological approach. From this point of view, the cultural content of educational activities in Ukrainian higher educational institutions should integrate the rich cultural experience of the Ukrainian people with the cultural experience of other nations. The purpose of this paper is to demonstrate how, conceptually, the cultural formation of students' value orientations is interpreted by us as the implementation of a personal approach to overcoming the deep and long-lasting crisis experienced by the modern higher education institution. In connection with the peculiarities of the process of assimilation of values, innovative educational technologies aimed at the assimilation of specific valuable knowledge, which contribute to the formation of an individual's values and attitude to the world, especially the professional activity of a future specialist in a technical profile, are relevant. The formation of value orientations is related to the clarification and development of relevant knowledge about their nature and the transformation of theoretical ideas into practical activities and human behavior. The methodology of this study is based on the theoretical analysis of the researched problem, such methods as synthesis, comparison, induction and deduction, generalization, projection and forecasting for theoretical argumentation. The results of the survey substantiate the application of the cultural approach to the conditions of the educational environment of the institution of higher education of a technical profile. The potential possibilities of multicultural education of students of technical specialties are specified; the peculiarities of the development of professional values of future specialists of the technical profile are revealed. Practical implications consists in the development of methodological recommendations for increasing the effectiveness of the pedagogical influence of the educational environment on the formation of value orientations and multicultural education of students. Value/originality: The scientific novelty of the study consists in identifying the peculiarities of using a cultural approach to the formation of value orientations and multicultural upbringing of students of technical specialties.

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