Abstract
The global success of the American film industry facing rising costs of production, foreign protectionism, and liberal trade policies at home is an enigma. The basis for American dominance is found in market size and structure. In turn, market characteristics and microdata explain protectionist strategies—leading to a complex gravity-iceberg model of U.S. exports. Besides purchasing power and spatial distance, cultural variables as well as protectionist strategies are important influences on U.S. motion pictures trade. Competitors nonetheless fail to match the magical American combination of movie stars, economies of scale, and popularity of English speech.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
