Abstract

The article substantiates the role of cultural and educational tourism in the popularization of the cultural heritage of the Republic of Crimea, reflects the importance of cultural tourism for the formation of national consciousness of citizens, examines the main objects of cultural heritage of the region, identifies the problems and prospects of using the cultural heritage of the region in tourism.
 Cultural heritage is the most important resource for regional development, including cultural and educational tourism, which can be considered as an effective factor contributing to familiarization with the cultural heritage of the region, therefore, research aimed at developing methodological foundations for a balanced interaction of cultural heritage management processes and the development of tourism activities based on its use is relevant.
 The purpose of the study: to substantiate the importance of cultural and educational tourism in promoting the cultural heritage of the Republic of Crimea and to identify current problems of their use in tourism.
 The methodological basis of the research is the philosophical principles of cognition; dialectical, logical and systematic approaches to the consideration of phenomena and processes, as well as general scientific methods: analysis and synthesis to substantiate theoretical propositions, generalization, systematic approach and formal logic to deduce the content of relevant concepts.
 The preservation of cultural heritage and its rational use are crucial for the sustainable attraction of tourist flows and the improvement of socio-economic indicators of the region. The activation of cultural and educational tourism throughout the Crimean region can contribute to the development of other sectors of the tourism industry and, of course, will have a positive impact on the preservation of cultural heritage.

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