Abstract
China's cruise industry has developed rapidly. The major international cruise companies have entered the Chinese market, and the number of cruise tourists has also increased. However, the speed of China's cruise talent training is lagging behind the speed of industry development, and the quality of talents does not meet the requirements of enterprises. This paper analyzes the professional ability of the work position in the service department on board, and proposes six countermeasures to improve the English ability of cruise service-oriented students in China's higher vocational colleges: implementing the ability-based teaching philosophy, clarifying the professional English teaching objectives, and carrying out the use of ESP classroom teaching method, designing teaching plans and contents based on industry standards, clarifying the evaluation standards of the students’ English language ability, and training the competent professional English teachers. For improving the English language ability of the students of the cruise service program, the paper concludes that the teachers need to establish a teaching philosophy based on competency, apply the ESP classroom teaching method, and to be trained with both English language teaching ability and cruise industry knowledge.
Highlights
According to global authoritative cruise agencies and organizations (PSA, CLIA, ECC), global cruise passengers will reach 25 million and 30 million passengers in 2015 and 2020, respectively [1]
The growth rate of the European market and the Asian market will be more obvious. 2012-2013 China Cruise Development Report demonstrated that the North American market is the base and the major region for the development of cruise tourism based on the comparison data of major cruise tourism markets
Based on the above-mentioned scholars' professional English teaching strategies and the concept of Australian Vocational Education (VET), the author believes that the professional English teaching of cruise service program needs the guidance and participation of the entire cruise industry and international large cruise companies. the school and the cruise company jointly develop a curriculum system and curriculum standards for the training of cruise service professionals
Summary
According to global authoritative cruise agencies and organizations (PSA, CLIA, ECC), global cruise passengers will reach 25 million and 30 million passengers in 2015 and 2020, respectively [1]. 2012-2013 China Cruise Development Report demonstrated that the North American market is the base and the major region for the development of cruise tourism based on the comparison data of major cruise tourism markets. Since 2012, the cruise industry and related regions have paid more attention to the training and education of cruise professionals, and in practice, they have paid more attention to cooperation and exchanges with international companies and institutions. Both cruise companies and institutions are beginning to realize that talent is fundamental to the development of cruise emerging industries. This kind of training model combining industry with the colleges will surely bring vitality to the training of talents in China's cruise industry
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