Cultivation of Talents for Mass Entrepreneurship and Innovation of Fine Arts Majors in Colleges and Universities from the Perspective of “Internet +”

Abstract

With the advent of the “Internet plus” era, there is a huge gap in the demand for “mass entrepreneurship and innovation” talents in the field of fine arts. Therefore, the government has put forward the concept of “mass entrepreneurship and innovation” to put forward the direction for solving the employment problem of graduates. Based on the characteristics of fine arts majors, this study analyzes the opportunities and challenges from the perspective of “Internet plus”, which is of practical significance for strengthening students’ entrepreneurial ability, building entrepreneurial platforms, innovating educational concepts and promoting the three-dimensional reform of entrepreneurship education in colleges and universities. In this paper, the fine arts class specialized students’ innovative undertaking education present situation and the status quo of the double gen talent training and analyzes the existing problems, in view of the double and the ways for the cultivation of the talents were discussed, and the “Internet +” thinking and “double gen” oriented puts forward the optimized university fine arts class specialized personnel training mode of specific measures. Through the “Internet +” self-employment questionnaire survey and individual interviews of art majors, reliable and real data are collected, and the advantages and problems of art majors in “Internet +” entrepreneurship are found out by combining literature analysis with empirical research.