Abstract
With economic globalization speeding up, China has increasingly frequent interaction with the world economy. A multitude of versatile talents are in urgent need who not only have good grasp of linguistic and business knowledge but also are competent in intercultural communication. Students of business English are significant resource of international business talents. This thesis discusses the principles of cultivating students’ intercultural communication competence from the perspective of systematicness, practicality and comparison. Then the strategies and approaches on how to realize the improvement of the ICC of business English majors in universities and colleges are explored from five aspects including teaching syllabus, teachers’ development, teaching materials, teaching modes and evaluation system. In the final part of the thesis, the author analyzes the limitation of the study and considers researching plan for further study to acquire more findings.
Highlights
With the fast development of globalization, China is increasingly involved in international affairs and plays a more and more important role in the world
Language application ability and intercultural communication ability are the core competence of business English majors (Wang, 2015)
What’s more, universities can compile school-based teaching textbooks according to local educational philosophy and the actual conditions of school, which is a feasible approach to guaranteeing teaching effect of business English intercultural communications
Summary
With the fast development of globalization, China is increasingly involved in international affairs and plays a more and more important role in the world. National Standard for Undergraduate Teaching Quality of Business English Majors in Colleges and Universities pointed out that the major of business English is aimed at cultivating compound and applied talents that possess solid language basic skills, international horizons and humanistic qualities, grasp basic theories and knowledge of foreign language literature, applied economics, business administration and laws, and have the ability of business English application, intercultural communication, business practice, critical thinking skills and autonomous learning. Language application ability and intercultural communication ability are the core competence of business English majors (Wang, 2015). It has been shown by a number of research and surveys that students of business English major universally lack deep understanding and cognition of intercultural communications and capacity of autonomous learning (Yang, 2015). The final part makes conclusions and analyzes the limitations of the research
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