CSR Program Axiata Group in Promoting Human Development

Abstract

Corporate Social Responsibility is a very broad yet complex concept, It is a commitment from corporations or businesses to consider the social and environmental impact from their business activities, aims to give a positive impact to the society and the company, either in the aspects of economics, social, environment, or others. This paper discussed the implementation of Axiata Group’s CSR Program and being analyzed by the human development theory, using three indicators that are being used in Human Development Index (HDI), namely Education, Health, and Economics. The research is using qualitative methodology to gain the data and pieces of information that are needed and the research found that Axiata Group’s CSR program is considered a successful one. However, the research found that their program is mainly circled in Education and Economic Field. But no regard for the public health field. Therefore, the companies need to plan the CSR program to improve public health, especially during this Covid-19 pandemic.