Abstract
Based on the support of governmental policies and the rapid growth of China’s economic development, residents’ living standards, and tourism consumption demand, cruise tourism has continuously developed and its service level has gradually improved, which have become the main driving forces for the sustainable growth of China’s cruise tourism industry. This paper took Shenzhen Shekou Port (SSP) as a research site and used an online text analysis method by Rost Content Mining 6 software to analyze 2552 Ctrip travel network, and then did further study through face to face interviews from the perspective of “tourists source” and “procurement” in the value chain theory. Only by understanding the developing trend of cruise tourists can we cultivate cruise culture, expand cruise tourism market, and finally realize the benign development of cruise tourism. The research results show that the cruise business in Shenzhen should strengthen the senior citizens market and marketing to kids and parents, and improve the satisfaction of cruise passengers in terms of enriching entertainment facilities, elevating service quality, and upgrading duty-free shopping centers. This paper not only focused on the study of cruise tourists in Southern China, but also enriches the research of the cruise value chain.
Highlights
The cruise industry has become a significant component of the tourism economy over the past several years [1]
The sixth-ranked item was “shore”, which reflects the attention of tourists to shore trips, and the fact that sightseeing is an important item in tourism
Using ROST CM6 software to conduct social network analysis on the comments of cruise tourists, it was found that “cruise”, “service”, “itinerary”, and “tour guide” are the core words, and relevant tourism activities are carried out around these four aspects, which are consistent with the statistical analysis results of high-frequency words
Summary
The cruise industry has become a significant component of the tourism economy over the past several years [1]. The development of cruise tourism brings strong power and new trends and implications for research on consumer engagement [2]. As a new industry produced by the combination of transportation and tourism, has considerable development space, applying the relatively new concept of customer experience management to the pre-consumptive stage within a cruise tourist’s journey [3]. Cruise tourism has been developed preliminarily in Asia, and supported gradually by different countries and their governments. What can we dig from online cruiser reviews, to understand their experience and satisfaction so as to take further action? What do cruise tourists care about while traveling? Value chain theory offers new vision for our cruise tourism study What do cruise tourists care about while traveling? Value chain theory offers new vision for our cruise tourism study
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