Crowdsourcing-Based Open Innovation Processes on the Internet

Abstract

Using Internet in open and networked innovation processes has transformed people from consumers of products, services to active prosumers (producers and consumers). They take part in creating value, knowledge, innovations in open (web-based) innovation platforms (OPIs) on the Internet, also as participants of crowdsourcing platforms. The purpose of this paper is to propose the model of developing open, networked innovation process thanks to creation of knowledge based relationships (cooperation) among its participants, and to describe application of this model on crowdsourcing platforms on the Internet, also in the economic practice. Using collaborative networks of open communities on crowdsourcing platforms enable companies to learn new values, innovative solutions from the crowd on the Internet. Organizing effective knowledge based cooperation with and among active members of the crowd, and motivating them make easier development of open innovations on crowdsourcing platforms. Companies can successfully innovate by using complementary resources of knowledge, innovative competencies and creative abilities of the crowd during execution of open innovation process activities on crowdsourcing platforms.