Abstract
ABSTRACT Racial stereotypes are harmful to those they apply to, leading to the totalization of identity and problematic interactions. Invocations of stereotypes are generally taboo in conversation but are often deemed permissible when couched in humor. This project uses text mining to explore racial stereotyping in a Reddit community focused on denigrative humor, r/RoastMe. Using the social identity model of deindividuation effects (SIDE) and priming theory, this work examines the prevalence and content of stereotypes relating to users’ racial identities. The results demonstrate that jokes directed toward non-White individuals often employ stereotypes of race and nationality, providing evidence for the effects of minimal cues in online interaction. Moreover, racialized current events were found to influence the frequency of relevant racial associations.
Published Version
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