Abstract
Cross-modal priming occurs when a prime presented in one sensory modality influences responses to a target in a different sensory modality. Currently, demonstrations of cross-modal evaluative priming have been sparse and limited. In the present study, we seek to partially rectify this state of affairs by examining cross-modal evaluative priming from auditory primes to visual targets. Significant cross-modal priming effects were found, but only for negative primes. Results are discussed in terms of the negativity bias, and several suggestions are provided for using cross-modal evaluative priming to address theoretically important questions about emotion and cognition.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
