Abstract

The emergence of a new media will lead to the transformation of art. In-depth discussion of the historical echoes between the evolution of communication media and art forms can clarify the communication perspective of art research. Media is not only the form of art but also the content of art. Media changes the process of art creation, dissemination and acceptance, presents different forms of artistic media expression, changes the ontological existence of art, and enables it to acquire more unique communication charm. Therefore, on the basis of understanding the development status of the art field in the era of big data, this paper deeply discusses the cross-media nature of art images and texts with big data technology as the core, so as to clarify the development trend of art texts in the new era.

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