Abstract
Following the alleged success of social media in the Arab Spring and other social change activities around the world, there has been increasing interest in the capacity of electronic advocacy also known as digital activism to translate to social change. Yet, scholars remain divided about the effectiveness of electronic advocacy in driving social change. Does electronic advocacy promote social change, or does it result in slacktivism? Using the survey method for data obtained from a convenient sample of residents of Lagos and Ogun states in Southwestern Nigeria, this study examined effectiveness electronic advocacy on women-centred issues and the extent to which it leads to social change or mere slacktivism. This study revealed that digital activism is capable of leading to the promotion of women-centred issues but is not helpful in the protection of women's issues and in driving social change.
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