Cross-Cultural Communication in the Digital Era: Insights from Social Media Interactions

Abstract

This paper explores the interplay between social media usage and cross-cultural communication in the context of digital globalization. It examines how socioeconomic factors, cultural disparities, and technological advancements impact individuals' engagement and behaviors on social media platforms. By analyzing studies from various scholars, the paper highlights how social stratification influences social media usage, with economic, cultural, and social capitals playing pivotal roles in shaping online engagement patterns. Additionally, this study addresses the trans-formative role of technological advancements, such as digitization and virtual reality, in preserving and sharing cultural heritage across borders, thus facilitating cross-cultural communication. It also delves into the emotional and behavioral variations in social media interactions across different cultures, emphasizing the need for a nuanced understanding of these differences to foster effective cross-cultural communication and enhance cultural sensitivity in the digital age. The synthesis of these insights contributes to a broader understanding of the dynamics of digital communication and cultural exchange, underscoring the complex relationship between social media, cultural identity, and global disconnectedness.