Abstract
The purpose of this paper is to investigate the effect of the social-ethics required criteria on electronic promotion activities for higher education in Jordan for last 20 years. More specifically, the study chose the Jordanian higher education sector (JHES). In terms of the methodology of study, the population included (100) managers of universities in Jordan but we choose (90) managers and response rate was (88) managers (98%). The study concluded and explains that electronic promotion activities in private and public sector face a lack of rely criteria dimensions ethically, socially, rapid changes in business environment, competitors, distinctive, customer’s requirements, digital revolution, target market, laws, and economy statue education requirements. The study recommended that Jordanian private higher education sector must be commitment and opt-out by their criteria dimensions in social-ethics parts by electronic promotion activities, competitive situation, develop the methods technological, enhance market share, satisfy the customers, make a marketing research, develop new methods for education sectors and the universities goals of electronic promotion.
Highlights
Depend on growth of marketing importance and its branches as E-marketing, E-communication-business, it entered all aspects economic, social, cultural, dynamic environment, digital revolution (DR) which effect directly or indirectly forms on marketing activities (Mahmud Abu Dalbouh, 2019)
The purpose of this paper is to investigate the effect of the social-ethics required criteria on electronic promotion activities for higher education in Jordan for last 20 years
The higher education sector in Jordanian face varies customers tempers, high degree of culture, perceived values, awareness, education is valuable in social aspect, and investment (Al-dmour, 2004) in general the customers stimuli thinking of that expensive services have high quality, it mean the private education sector should be meet the social-ethics responsibilities to satisfy the customer preferences (Calya, Julien, & Eric Amould, 2008)
Summary
Depend on growth of marketing importance and its branches as E-marketing, E-communication-business, it entered all aspects economic, social, cultural, dynamic environment, digital revolution (DR) which effect directly or indirectly forms on marketing activities (Mahmud Abu Dalbouh, 2019). The managers in higher education sector deal with management functions by new strategies to adaptation with a suit degree of electronic promotion with ethic, social criteria for performance to marketing those activities smoothly, fit, accurate, to achieve customers satisfaction and firms goals (Zeithmal, 2003). The higher education sector in Jordanian face varies customers tempers, high degree of culture, perceived values, awareness, education is valuable in social aspect, and investment (Al-dmour, 2004) in general the customers stimuli thinking of that expensive services have high quality, it mean the private education sector should be meet the social-ethics responsibilities to satisfy the customer preferences (Calya, Julien, & Eric Amould, 2008). The objectives of this study are for knowledge: the impact of social-ethics on E-promotion in higher education sector, impact E-promotion mix on customer satisfaction, extent of social-ethics application and their criteria
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