Crisis in the domestic and world book market: causes and ways to eliminate its consequences

Abstract

Based on the study of world experience in the development of book trade, the author has developed a number of anti-crisis measures to improve the situation and increase the analysis of the structure of sales, growth in prices for book products. Particular attention in the article is paid to the consideration of modern technologies, such as print on demand, self publishing, ensuring the implementation of the foundations of a lean manufacturing system, reducing costs and inventory, as well as the use of digital prints on Internet platforms as a means of effectively combating the distributors of pirated content on the network.