Abstract
Abstract: The term “narrative” has become ubiquitous in public discourse, but to date little work has been done to explore how vitally it is related both historically and theoretically to another contemporary buzzword: creativity. By addressing this lacuna this essay seeks not only to illuminate the popularity of narrative as a mode of knowledge, but to shed new light on its relationship to another core concept in the field: fictionality. The essay argues that the narrative turn and the contemporary boom in instrumental storytelling have been facilitated by a lexical and semantic shift from narrative as artifact to narrative as process, and that this shift is the result of ongoing historical intersections with new secularized and democratized theories of creativity as a human faculty. By tracing this shift we can better understand the contested history of fictionality, particularly in relation to debates about the rise of the novel in the eighteenth century, and bring a new approach to the epistemological underpinings of the narrative turn in the academy and the subsequent popular appeal to personal storytelling in the networked public sphere.
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