Abstract
The general model of creativity in design is presented. Creativity is seen as a superordinate construct defined by three lower order constructs: (1) flexibility, orginiality, and fluency of cognitive processes, (2) freedom and orginality of personal expression, (3) autonomy of an axiologic system. The model has been empirically verified in two domains where technological and social change is especially manifested: technical sciences and entrepreneurship. The first study has been devoted to the role of psychological factors of the creative problem-solving process in the engineering sciences, and the second study to the psychological factors of the creative entrepreneurship. The results obtained by especailly constructed techniques are presented and discussed, and the validity of the model is checked.
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