Creativity in Business Education: A Review of Creative Self-Belief Theories and Arts-Based Methods

Sogol Homayoun,Danah Henriksen

doi:10.3390/joitmc4040055

Abstract

Creativity has become one of the most sought-after skills from graduates across business and industry. It is therefore imperative to infuse creativity training within business programs of study and professional development experiences, to remind people of their eternally curious and creative nature. The objective of this paper is to explore the literature around theories of creative potential and performance—including creative identity, creative mindset, and creative self-efficacy. We consider perspectives that reveal that creativity is a mindset predicated on beliefs and ways of thinking. Educational psychology literature and theories of creative self-belief illustrate how creative identity, mindset, and self-efficacy form the core of an individual’s belief system to think, act, and develop creatively in the world. This connects to the potential of arts-based methods as a means to infuse creative learning into business education. We illustrate how our findings can be put into practice by sharing an example of an art-based intervention that is currently in progress to develop creative capacity among students in an internationally known business program. We conclude with the idea that its incumbent upon business education, professional development, and training to incorporate methodologies that enhance creative capacity by initially eliminating or minimizing self-perceived limitations in people, such as fear, negative personal judgement, and chattering of the mind—and theories of creative self-belief provide a foundation that can undergird arts-based methods toward this goal.

Highlights

There has been increasing discussion about the need for more creative thinkers in business and industry [1]
In order to better understand the components of creative self-belief, we review several theoretical constructs from educational psychology which we believe may be useful to consider in business education and training
We have drawn a connection between calls for a more creative workforce and the potential of arts-based methods in business education, focusing on the importance of theories of creative self-belief, including creative identity, creative mindset, and creative self-efficacy

Summary

Introduction

There has been increasing discussion about the need for more creative thinkers in business and industry [1]. Florida [2], Schlee and Harich [3], and others have advocated the need to cultivate a creative workforce, to develop innovative thinkers that can address complex 21st century problems and challenges. Creative thought processes are necessary criteria for accomplishment in our complex, interdependent society [4]. Globalization has led to exponential increases in knowledge and technology. This has implications for education—especially in business fields, which thrive on the need to innovate, problem solve, and nimbly shift with societal moves. Daniel Pink [5] illustrates the heightening value of creative abilities, stating: J.

Objectives

Results

Conclusion