Abstract
Massive street demonstrations against the 82-year-old president, Bouteflika's bid for the fifth term have taken place across Algeria and are still going on since 22 February 2019. Special peculiarity of these Algerian events is that the protesters have walked peacefully raising their voices through chanting and writing creative slogans against the prevailing regime. The objective of this study is to test the validity of the Investment Theory of Creativity with regard to the Algerian protesters’ slogans against Bouteflika’s fifth term presidential candidacy. Out of the six theory components, our results reveal the insufficient and questionable presence of the knowledge component.
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