Abstract
This paper analyses the main features of a creative worker profile that, in order to attain self-actualization and self-government, is crossed by paradoxes or discursive tensions. This investigation is based on the three-dimensional model in Critical Discourse Analysis by Norman Fairclough and particularly on textual-representational analyses level. This research analyses the discourses found in manuals on the development of business creativity in order to figure out how psychological-organizational discourses legitimize the way people behave in the working environment. Business creativity discourses are supposed to bring identity growth while pursuing productive goals and omitting the exclusions among people.
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