Abstract
The article is devoted to the problems of introduction of creative management in the management practice of modern telecommunication enterprises. Methodical aspects of creative management are investigated. Internal and external subjects of creative management and factors that contribute to creative activity are identified. The characteristics of the creative product and the principles on which creative management is implemented at the enterprise are considered, it is emphasized that effective creative management is possible only if there is a creative leader or creative abilities of the leader, the main characteristics of the creative leader are outlined.
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