Abstract
The article deals with the problems of transition of the cultural sphere to creative models of functioning. Based on the key documents of the state cultural policy regulating the development of the creative industries sector, the author investigates the effectiveness of the implementation of project initiatives in modern Russia. The following documents of the state cultural policy of the Russian Federation were used as the material of the analysis: “The Concept of Development of Creative (Creative) Industries andMechanisms of State Support in Large and Major Urban Agglomerations up to 2030”, “Action Plan for the Implementation in 2022- 2024 of the Concept of Development of Creative (Creative) Industries and Mechanisms of State Support in Large and Major Urban Agglomerations up to 2030” and the List of Instructions of the President of the Russian Federation following the visit to the exhibition “Development of Creative Economy in Russia”.The documents were analyzed by monitoring the open resources of the Internet space, media publications, as well as official websites of the projects and organizations designated as responsible executors. Diagnostics of the effectiveness of the development of the following areas was carried out: legal and regulatory framework, human capital and educational system of support for creative industries, development of cultural infrastructure, economic incentives and financial support for the initiatives being implemented, management of intellectual property and development of digital services.The author has studied in detail the following problematic aspects characterizing the transition of the cultural sphere into the mode of functioning of the creative sector and identified in the form of the following positions: 1) status-image imbalance in the perception of public cultural institutions; 2) exploitation of the shop window; 3) resistance of the environment; 4) attitude to exclusivity; 5) unpreparedness for business-collaborations.It is concluded that the development of creative industries, creative competencies and creative economy (as a long-term result) contributes to a new culture of adaptation - readiness to change, flexibility, mobility of response to challenges; as well as the consolidation of the “atmosphere of creative standard” - requirements and norms that promote creative self-realization in the cultural sphere.
Published Version
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