Abstract
The rapid development of information and communication technology is currently able to encourage the growth of business activities to enter the creative economy era, which will be very elastic and dynamic in facing the challenges of globalization and modernization. This research uses a qualitative descriptive approach with a literature study method. The results of the analysis state that the creative economy is a form of effort to find a formula for sustainable development through ideas and creativity. The creative business in Indonesia contributes 3% to the world's GDP. Therefore, it is clear that this area of the economy is booming because of the rise of digitization and the improvement of service delivery. Digitalization has bolstered this by creating more employment openings, but labor impermanence is still not an issue in the creative sector. The presence of a creative economy aids in reducing poverty and increasing economic levels. The development of information and communication technology contributes to and encourages the growth of the creative economy, which can be used as a solution to social welfare because the creative economic system provides added value both to the industry itself and to existing resources. The creative economy is an alternative solution to the welfare of society by improving the economy to become competitive.
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