Abstract
Creativity is a fundamental manifestation of human existence and is present in every human being in different forms. The creative economy is a natural environment for innovative ideas, development and exploitation of creative potential. Over the last two decades, it has been observed that creativity is gradually becoming a driving force for economies, and as a result the importance of creative industries is also increasing. The creative industry is increasingly becoming part of EU documents and policies. The governments of the creative countries gradually introduced the concept of the creative industry, the creative class and the creative city and their importance. The creative industry refers to those parts of the economy that create economic value on the basis of individual creative input or artistic talent. It is a sector based on the exploitation of intellectual property. The aim of this work is to briefly map the concept of creative economy and its measurement in the work of foreign and Slovak authors and describe the possible potential of this industry.
Highlights
Creativity is an opportunity to create, develop, see things from different perspectives
If we want to support the development of a creative economy, it is necessary to ensure a certain degree of maturity of the economic, technological, social and cultural environment
The conclusions of all the studies agree that the creative sector of the economy is growing at a faster pace than most of other sectors and it ranks in a leading position among other sectors in terms of value added to the country's GDP. We can perceive this economy as a new globalization trend in a modern society that was established at the end of the 20th century
Summary
Creativity is an opportunity to create, develop, see things from different perspectives. Every person has a certain creativity, which he can develop to a certain extent. A creative person can discover original and new solutions and make meaningful use of them. Creativity as the ability to create new solutions and problem-solving becomes a competitive advantage positively influencing economic and social development derived from talented people forming the creative class. Creative people only come up with new ideas or technologies if the right conditions are created in the form of a creative and open environment. If we want to support the development of a creative economy, it is necessary to ensure a certain degree of maturity of the economic, technological, social and cultural environment
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