Creative Company Culture in Improving Company Performance in Textile Industry at Bandung District West Java, Indonesia

Abstract

The research is aimed at investigating the company performance influenced by creative company culture. The research is conducted based on the phenomenon of the company performance which is considered not optimal in achieving the target. One of the factors that influence it is the organizational culture who are suspected of not having a strength value in managing organizational members. Therefore, organizational culture is indeed important to be researched and developed so that it has strong values. The research method utilizes a quantitative approach where the population is all employees of two textile companies in the Bandung Regency area of west Java, totaling 125 employees. To determine the sample, Slovin formula is used with an error limit of 0.05 wich results in a sample of 95 employees. Data retrieval was carried out by distributing 125 research instruments to respondent from the two companies through each company leader given a week of time but after a week of running time, it turned out that 80 respondents only returned in a state filled with data (valid), was then processed using SPSS software version 23. The data analysis technique use simple linear regression analysis. Using linear regression analysis for determine how many big connections culture company creative to performance company. Research results shows that Creative Company Culture reflected by managing change, achieving goals, teamwork, customer orientation, cultural strength in proven able increase of performance company which is reflected by the indicators of quantity, quality and time efficiency.