Creative Clusters, Creative Economy and City Growth: A Case for Bespoke Creative Models & Policies

Abstract

This paper presents indigenous creative industry issues and presents an argument for the capability of creative clusters to drive economic and urban development. The argument draws inspiration from Florida’s claim over how the creative class can serve as a tool for urban regeneration. The paper also presents a critique of the relationship between the creative class and growth; also considering clusters in the UK and their contributions to the economic development of their region. Direct observation, interviews and discourse analysis were utilized as the research methods. Findings indicate issues in a specified creative industry whilst acknowledging new and unique creative clusters. It posits that the new unique clusters ought to be effectively recognised and further developed into a proper creative hub. As recommendation, the government should do more in consolidating creative hubs by via policy announcements to help harness and grow the industry. There is also need for clear regional and national creative industry policy guidelines to provide a proper structure and bespoke framework for future growth. For City Regeneration and boosting competitive advantages of the industry, the bespoke creative policy must focus on Strategic location, Local market demand, Integration with regional clusters, Human resources, plus Private sector involvement and leadership. Keywords: Creative Clusters, Creative Industries, City Growth, Creative Economy, Regeneration DOI: 10.7176/JCSD/67-09 Publication date: September 30 th 2022