Creative city as the rebranding strategy to accelerate new economic city: Indonesia’s city development strategy to build a new economic center as an integrating ideas, society and industries in the development of Indonesian creative cities

Abstract

The acceleration of the role of creative components is an important phenomenon in the current and future dynamic era because it is a renewable resource that does not exploit increasingly critical and depleted natural resources. The formation of the creative cities which will also foster a creative economy through creative industries also relates to efforts to city rebranding into an alternative destination to curb the pace of urbanization and equalize prosperity. This research has been carried out based on the phenomenon even though Creative Industries has contributed to GDP (Gross Domestic Product) reaching 6.3 percent, there are still infrastructure challenges, human resources, and regulations for creative industries. Therefore, this research aims to support the development of areas for creative economy in creative cities through the revitalization of creative groups and city branding. To obtain a holistic, comprehensive and integrated understanding, a review based on connectivity is carried out between various complexity theories which include various studies supporting the understanding of creative terms. The outcome of this research is to build a more coherent framework to define and understand how the creative economy runs.