Abstract
The purpose of this article is to explore the method and practice of designing cultural tourism souvenirs based on Yao festival elements, take Yao festival-themed tourism souvenir design as a design case to summarize the application method of festival image resources in tourism souvenir design. The main framework follows “collect and analyzing data-summarizing and synthesizing-designing practice”.Conclusion: (a)the principles of traditional festival-themed tourism product design.(b)the core design concept of "souvenir + X" was proposed to strengthen the comprehensive functional attributes of tourism souvenirs, and is demonstrated by design cases.The significance of this paper is to promote the development of traditional festival tourism and cultural inheritance and innovation.
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