The Analysis of Dalian Special Tourism Souvenirs

Abstract

Dalian is an important coastal port city and also famous for tourist. It makes an analysis in this paper based on the current problems in design and openness of Dalian tourism souvenir market, and after discussing about the concept and resdisearch significance of souvenir, it reserches on the designing and developing ideas of Dalian tourism souvenirs with the development of tourism industry in order to increase recognition of the coastal city- Dalian. Index Terms - Dalian, Tourist Souvenirs, Design and Development According to the statistics by Dalian Municipal Bureau of Statistics (NBS) in 2011, the total number of the reception of tourism of the year are 43.776 million, the revenue reached ￥65.02 billion RMB. The income of tourism industry is an important part of the economic income of the Dalian is located in the southernmost tip of Liaodong peninsula in northeast China, it is an important coastal port city and also famous for tourist. Dalian has tourism resources with particularly favourable natural conditions, for it is surrounded by sea on three sides, faces Yellow Sea in the east, Bo sea in the west, and Shandong Peninsula in the south and Northeast Plain in the north. With rich marine resources, it is an important tourist city with port trade and industrial as a whole. It has a reputation of Romantic and fashion city. There are hundreds of squares in sizes here, such as the Friendly Square which can represent the Sino-Soviet friendship. There are more than 10 festival days with Dalian representative, such as the festival of Locust, International Garments, Pedestrianism, Changhai International Fishing etc.. The theme parks are also colorful, such as the Ocean Park, the Forest Zoo, the Kingdom of Discovery etc. which built by the sea, they have attracted many both domestic and foreign tourists. Dalian is a fashion and romantic city, but also has a long historical culture, such as the Dahe Hotel, Sino-Soviet Friendship Hotel etc. which in Lvshunkou of Dalian, the history of Lvshunkou can be traced back to about five thousand years ago. Dalian is not only a coastal city, but also the land of fruit and hot spring at the same time. There are many kinds of fruit here, such as large cherry, blueberry, apple, peach, persimmon, jujube, grape, etc.. Dalian has a resource of hot spring in underground, it also offers a new development opportunity for the tourism which use the hot spring as a theme with comfort climate and four distinctive seasons. Tourism souvenir is an important constituent in the field of tourism, and also one of the main economic incomes in tourism industry. At present, compared with the development of tourism, the tourist souvenirs is lagging behind. At the same time, the development of tourism souvenirs in some projects, such as the hot spring tourism and picking tourism is still blank. 1. The Definition and Essential Characteristics of Tourist Souvenirs Tourist souvenirs, just as its name implies, is the goods that bought by people in the process of tourism with local characteristics. The goods should have the function of memorialize, and can reflect the features of local natural and humanities characteristic, they can be food, handicrafts, and also digital products etc. Tourism souvenirs have more interesting and self-independence than other parts of the tourism industry, such as tickets, accommodation geometric. Today, the ways of carrier, form and sale have changed greatly of tourist souvenirs. With the improvement of science and educational level of consumers, the request for tourism products have improved, not only the traditional crafts. In terms of the carrier, from traditional crafts to today's digital imaging products. In forms, from tourist attractions at beginning to today's theme park, hot springs, fruit and vegetable picking, leisure farms and other characteristics, in sales, with the advent of the Internet era, not constrained in the field of fixed sales model, such as the Chinese characteristics in Taobao, making the marketing way more diverse. At the same time, with the application of digital technology, field trips can also be converted into virtual ones, people can travel in virtual cities and buy goods through virtual network without leaving home.