Creation of agro-tourism cluster as the basis of innovative renewal of Kharkiv oblast in the post-war period

Abstract

The article is devoted to the study of the possibilities of implementing the cluster concept of the development of the tourism industry in the Kharkiv region. The project of the agro-tourism cluster "Slobozhanska kazka" is proposed. The idea of the cluster is to create a chain of various services, where overnight accommodation is organized in one place, quality food in another, and a master class is held. The strength of the cluster is that it creates a collective agritourism product, increases the capacity of the local tourism market and expands the flow of tourists. The subject of the research is the organizational and economic relations that are formed in the process of adaptation and ensuring sustainable interaction of the participants of the market of rural green tourism in accordance with the modern trends of clustering of the economy. The purpose of the work is the development of theoretical and methodological provisions for the improvement of the domestic market of rural green tourism based on the study of the possibilities of implementing the cluster concept in the regions of Ukraine. The achievement of the set goal was ensured by the following interrelated tasks: to characterize the types of active clusters in Ukraine; consider the essence of the concept and structure of an agro-tourism cluster; to develop a Roadmap for the implementation of the cluster concept of Ukraine's economy in the post-war period to support and popularize rural green tourism in Ukraine. The methodological basis of the study consists of a systematic and program-targeted approach, monographic, graphic and economic-statistical methods of scientific research. The following results were obtained.The development of the agro-tourism cluster of the Kharkiv region will allow further application of a comprehensive approach to the development of enterprises in the field of tourism and the organization of promotion of their products both on the domestic market of the region and on the Ukrainian and international markets. The cluster mechanism will promote the innovative activities of its participants, will ensure the development of infrastructure, the expansion of the spectrum and the growth of the quality of their products (goods, works, services), as well as the satisfaction of the collective interests of the participants of the tourism cluster. Conclusions. The Roadmap for the implementation of the cluster concept of Ukraine's economy in the post-war period for 3 years has been developed. These recommendations will make it possible to create a positive image and increase the attractiveness of the territory, form a regional tourist product, increase the flow of tourists and ensure the replenishment of the budget.