Creating experience value in tourism

Abstract

Abstract This book attempts to outline value creation in tourist experiences, theoretically and practically, in order to obtain new understandings and models to help identify how value creation is changing within the tourism industry and demonstrate ways in which both tourists and settings can proactively take part in this change, thus becoming a vital element in its success. In this second edition, contributors had an opportunity to revisit their respective chapters and revise them as appropriate. The book has brought together scholars from diverse areas to address the nature and types of tourist value and what factors affect value creation and co-creation in tourist experiences in particular from both the customers' participation and involvement point of view, and the business perspective of value creation. The book is structured in a way that provides a framework to distinguish key resources or antecedents of customer value that appear to validate consideration in the analysis of consumer behaviour. These antecedents of value co-creation refer to different aspects of consumption that have attracted the attention of various scholars in the field. Consequently, the contributors discuss whether and how their concerns fit into the thematic framework, offering further insights into the applicability of the antecedents of customer value co-creation, consumption process and interaction in the experience environment across a broad range of research topics. The book has 20 chapters and a subject index.