Abstract
Peter C. Honebein is a business consultant and adjunct faculty member at Indiana University and University of Nevada, Reno, with a Ph.D. from Indiana University. He is the author of numerous articles and the book Strategies for Effective Customer Education. Roy F. Cammarano is a business consultant and a former division president with Premiere Global Services. He has been a contributing editor to Success magazine and is the author of the award-winning book Entrepreneurial Transitions. Creating Do-It-Yourself Customers: How Great Customer Experiences Build Great Companies (ISBN 0–324–31154–0) is published by Thomson Higher Education. This publisher may be reached at 800-423-0563.
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