Abstract
COMPETITION IN THE US contract furniture market is fierce. For new entrants to this arena, the first and easily overwhelming priority is not sales but creating a presence among a dispersed audience of interior designers, architects, and consumers. In images and words, Diane Barnes recounts how, in a little over a year, the German firm, Wilkhahn, has established its reputation in the United States by leveraging the timeless design of its products in competitions, exhibits, advertising, showrooms, and targeted public relations initiatives.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
