Abstract
It could be argued that one of the greatest determinants of an organisation’s ability to integrate the principles of corporate responsibility into its core business is connected to the tendency of that organisation to attract and recruit individuals who are most likely to behave in a responsible way. In doing so, organisations encourage a collective social responsibility as they bring together a group of individual people for whom social responsibility is important. This article examines some of the factors which I believe contribute to a sense of collective social responsibility at Unilever UK, and how I believe this greatly helps the company’s corporate responsibility performance.
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