COVID-19 humor in Jordanian social media: A socio-semiotic approach

Abstract

The Coronavirus has wrapped the whole universe with a mood of fear, depression, anxiety and loss of hope. It has made countries of the world, west and east, rich and poor, advanced and underdeveloped, all engaged in a common task: facing one ‘invisible’ enemy; the pandemic. The consequences are conditions that, the UN states, have not been experienced since the horrific conditions of World War II resulting into heavy toils in the number of victims.The normal course of life has now changed. The pressing demand is the adaptation to various new measures including curfews and the restrictions on mass mobility. These conditions managed to alter the long-established rhythm of daily course of life.This paper focuses on how Jordanian social media is contributing in overcoming Pandemic anxiety burdens and offering relief. For this purpose, the study undertakes a two-track task. A survey is compiled to elicit social media users' opinions concerning the effect of humor on people's well-being. Participants were given questions on humor and were also asked to give their impressions on a selection of 20 humorous figures attached as a link within the survey. 1274 participants responded. Likert's five-point scale was adapted to analyze the data. Second, the paper examined these twenty selected memes and caricatures extracted from Jordanian social media websites. The study applied Kress and Leeuween's approach of social semiotics. The objective is to identify and analyze specific semiotic patterns in COVID-19 related caricatures and memes in Jordanian social media in order to demonstrate how humor can be used as means of softening the grim mood created by the Pandemic through examining the data from a social-semiotic perspective.