COVID-19 ЯК ТРІГГЕР ГІБРИДНИХ ІВЕНТ-ТЕХНОЛОГІЙ В ІНДУСТРІЇ ТУРИЗМУ

Abstract

The article considers the influence of coronavirus disease COVID-19 on the development of modern event technologies. The main trends in the market of the event industry are identified: online events – events that are broadcast to participants via the Internet or other channels of joint interaction; virtual events – events that use virtual (Virtual Reality) and augmented reality (Augmented Reality) technologies. They have great potential, and in modern conditions, this format can make a huge leap. The use of AR-technology in the industry event allows to provide: informativeness, interactivity, clarity and viral effect, because bright, unusual AR-videos are instantly saved and make you want to share them with friends and acquaintances; Hybrid events – events that combine elements of online and offline events, when the physical space is complemented by virtual, and people who are offline, can be joined by an unlimited number of participants from online. That is, these are classic events for which the method of remote content delivery is partially used. If desired, participants or speakers can connect to the broadcast or broadcast without coming to the location of the event. Only key participants can be in the room, and spectators are connected to the event via an Internet broadcast. This is due, among other things, to the fact that, given the need to maintain a "social distance" when seating, the same premises began to accommodate fewer participants. In such conditions, the organizers of the offline event must disinfect the site itself, the equipment used, as well as participants and staff working on it. At the same time, there are many different options of equipment, techniques and technologies for disinfection on the market in order to choose the best in terms of efficiency and price. It is established that hybrid events are becoming a new reality of modern event business. After all, no matter how online communication develops, personal communication remains an important part of the event industry and it is hybrid events that can provide this. At the same time, their undeniable advantage is the ability to connect a remote audience. The success of hybrid activities is due not only to the rapid development of technology, but also the peculiarities of modern event business and society as a whole. In modern conditions, hybrid events are a huge area for further development of the event market and tourism – with the use of virtual reality, artificial intelligence and other technologies.