Cover design in periodicals

Abstract

The word ‘design’, which is derived from the word ‘designare’, that means ‘pointing something’ stands for, in pictorial terms, pointing only one single thing in an ambience that includes more than one stimulus Graphic design, with its visualization, is the simplest way of giving message, which can grasp human perception and transmit the message to the target after seconds. In other words, Graphic Design is the communication language of our times. The act of designing is aimed to mark, impress, be unique, concretize and resolve. Moreover, since this act is closely related to visual arts, it requires good sight and drawing skills. Therefore, in universities, faculties of fine arts have begun to give graphic education. Accordingly, graphic designer is also likely to be labelled as an artist considering that he/she is a unique creator. The most important point that distinguishes between design and art is the supply-demand relation that always exists in the design applications. A reliable dialogue ambience should be established between client and designer in the stages of emerging of design, production and resulting.Among the applications of Graphic Design field, institutional identity design, press announcement, web design, poster, indoor and outdoor ads, TV credits, book and temporary publication designs can be included. All these graphic products have design problems that can be resolved in different media by using different ways.Periodicals forming the subject of this Workshop comprise one type of desktop publishing which could be extremely complicated to be designed, because they have varying messages and contents.Initially, cover design of periodicals are tasked to submit the service to the receiver (reader) from the beginning of the action and to transmit messages of the content being evaluated orally and visually in the most precise and simplest way. For this reason, covers of periodicals should be designed with a relevant visual quality which is simple and attractive represents the content that it is corresponded and is effective even among other publications.Periodicals, at first sight, attract attention due to their cover visual quality, whatever their content is. Cover design should convey headlines and attractive issues to the individuals glancing at book shelves. The cover of a periodical, the content of whichever is science, art or fashion, should express both its issues and purpose through an artistic and unique approach. The solutions for cover design of periodicals, which pose a designing problem due to the structure mentioned, are no different than a cover of a book or a press announcement introducing a product. The fact that an attractive cover depends on artistic creation and unique visual design should be taken into consideration.