County-level integrated media center promotes cultural inheritance and innovation with "short video" as the carrier

Abstract

As a public opinion position to convey the spirit of the Party Central Committee and national policies, the Integrated Media Center plays a vital role in publicity work. Our country is vigorously promoting rural revitalization. Whether it can properly define its role and clarify its work priorities is directly related to the new tasks under the new situation in an all-round way. The popularization of the Internet has enabled many rural users to sell agricultural products and promote rural culture through short videos, which has gained considerable economic and social benefits. However, there are also some problems in the process that hinder further development. The integrated media center has the advantages of understanding the direction of publicity, familiar with the local economic and cultural development, and mastering the production of short videos. If the integrated media assists in the production and promotion of short videos, it will have better publicity effects. This article analyzes the problems in the promotion process of short videos for rural users, in order to establish effective working ideas for the media center and promote local cultural inheritance and innovation.