Abstract
This study analyzed the mean shares of network primetime series aired from 1963 to 1985. It was found that the network that counterprograms the situation in which competing networks are blunting each other with programs of the same type has done well, although counterprogramming with movies may have some limitations. The network that blunts another network's program by offering a program of a similar type, though, has tended to do poorly whenever the third network countered with a program of a different type. The data suggest that programmers would be wise to counterprogram situations in which the competing networks are blunting each other and avoid placing themselves in blunting situations.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.