Countermeasures and Suggestions for the Integrated Development of Jiangsu's Culture and Tourism Industry

Abstract

Culture is the best resource for tourism and tourism is the largest market for culture. Cultural industry and tourism industry are important components of modern service industry and are of great significance to promoting the development of national economy. The integrated development of Jiangsu's cultural and tourism industry should adhere to innovation, science and technology, integration, and respect the law of development. The following countermeasures are adopted, including establishing a platform for integrated development, optimizing the supply of products and services, and implement effective safeguard measures.