Abstract
The implementation of the Corporate Social Responsibility (CSR) program is one implementation concept of good corporate governance. Good corporate governance regulates the relationships of all stakeholders that can be fulfilled proportionally, avoid mistakes in corporate strategy and ensures that mistakes can be corrected immediately. PT. PLN (Persero) is a State-Owned Company (BUMN), a company engaged in the electric energy has a commitment to improve the quality of people's lives through electricity and make electricity as a driving force for economic activities and environmentally sound businesses. PLN business objectives will be achieved if the Company is able to maintain a balance of economic, social and environmental performances. The obtained economic value is eligible for the benefits of the community, the environment, employees and customers, through quality and sustainable social and environmental responsibility programs Social responsibility programs that meet people’s needs, improve living standards and expand employment opportunities, positive interaction between PLN and the community will increase their sense of belonging and help maintain PLN installations in their residential areas.
Highlights
Corporate Social Responsibility (CSR) is the core of business ethics which is being considered by the company in maintaining its existence
The people's economy can develop and improve independently so that one day CSR assistance can be diverted to other community development
PLN's CSR program on social and community development was established after going through social mapping so that the activities carried out were right on target and in accordance with the main needs of the surrounding community
Summary
CSR is the core of business ethics which is being considered by the company in maintaining its existence. Social responsibility has a social message and attention to the environment and development in the future This is in line with the opinion where the companies need to be open to the social activities that have been carried out. Cause Promotion This type of program is a CSR program by providing a number of funds or other resources to increase public awareness of an issue of social problems or to raise funds from the community including work partners or in the context of recruiting volunteers for certain activities. 3. Corporate Social Marketing This program is carried out by developing or conducting campaigns to change the behavior of people who are not good to improve health, safety, preserve the environment, and improve the welfare of the community. Descriptive qualitative research methods aimed at describing and describing the phenomena that exist and emphasize the meaning of the results
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